Choose and set up Google services

Google provides a suite of tools for schools, and even better, they’re free for non-profit organizations.

It's possible you already use Google Analytics to evaluate your website traffic. Another commonly used tool is the Google Custom Search Engine... to power your website's search function. These services are optional, but we recommend you use Analytics to watch your website traffic and the CSE (custom search engine) to make content easy to find on your website.

To use these services, you must have a Google account. Even if your organization is not on Google Apps, you can still set up these services under an individual Gmail account. Ideally, however, your Google services should all be configured under the same account owned by your organization. This way, if you were to leave your organization, you do not have their analytics and other services configured under your personal account.

If your school or district does not have a google account, you can go to www.google.com/enterprise/apps/education to sign up for a free one. 

Google Analytics

Right now, if your organization is already using Google Analytics, it may be set up under another account. This is OK, but again, having all your services configured under a standard account is a better idea. SchoolStatus needs your GA Snippet to implement on your website for proper tracking. 

To find the tracking ID for your Google Analytics account, follow the steps listed below.

1. Sign in to your Analytics account.
2. Click Admin. 
3. Follow the instructions starting at Get Started with the New Google Analytics. Up until now, we recommended setting up both a Google Analytics 4 property and a Universal Analytics property and share them both with your Project Manager. The choice is yours now, but after July 1, 2023, only the GA4 property will be relevant.
4. If you want to skip to the action, review this article to see how to generate your GA4 property to send to us.

Additional Articles

• Welcome to Google Analytics for Beginners - an introduction video on Google Analytics
•  Google Analytics Academy - a site that houses lessons and additional information that will help you learn about Google Analytics

Custom Search Engine

The Google custom search engine is a potent tool that allows you to separate out the pages of your website that are already indexed in Google and list only your results within your website when someone searches your site. Google sends out a web bot that spiders your site pages. That is, it crawls every link, finding every page listed publicly on your site. No one has control over when the Google bot comes and crawls your site, but it does quite frequently, and so when you add new pages or content, it eventually ends up indexed in Google, and therefore, also in your website search results. 

To create a new search engine, you need to choose what content you want to include in the results and give the search engine a name.

1. On the Google Programmable Search home page, click New search engine.
2. In the Sites to search box, type the sites you want to include. You can include any website, not just sites you own. You can have site URLs or page URLs, and you can also get fancy and use URL patterns.
3. Select the Language which will determine the page layout and localization of the CSE, not the contents of the results. Please remember to verify that the chosen language is the one read for where you are located.
4. Type a name for your search engine. This is for your own use only; users won't be able to see it.
5. Click Create.
6. Now click on Edit Search Engine followed by Setup. There select the Ads tab to see what you will need to do to eliminate ads from appearing in your site's search results.
7. While editing the search engine, click on Look and Feel. Choose Full Width under the Layout tab so that the search results will be displayed on the page and not in an overlay.
8. Additionally, if you would like the thumbnail images that are usually shown next to the search results to be hidden, click on Thumbnails, which can be found to the right of Layout, and switch Thumbnails in search results to OFF.
9. Click Save & Get Code.
10. Please copy the code that appears on the next page, paste it into a document or email, and share it with your Project Manager. They will ensure this snippet of code is incorporated into your new website before launch.
    
    

How long should I wait until I activate Google search on my site after it goes live?

We recommend waiting several weeks after your site is launched to make Google Search available to visitors to your site. This is to let Google spider your new site. During this time, you should be testing the search results by going to the page titled Search Results in your root directory or by going to your homepage and entering /search-results at the end of the URL. There you can test different search results with terms that you or others know are located on your site, clicking on the results to see if they are valid links or 404 errors, which means that the link is broken. Continue to test until the search results give you what you find is an acceptable amount of or no 404 errors for any results.

In the end, you will find Google does a great job of dropping your old pages that no longer exist and adding your new pages. Your site search function (and your results in the Google index at large) become more accurate. It's true there are usually some stubborn links to pages that do not drop out. No one knows why, but it happens. When these pages are identified, we first look to the Redirect Manager... we can redirect these pages in most cases. For those stubborn pages, our support team can help you get set up in Google Webmaster tools to allow you to see your website as the Google bot does. You can use these tools to tell Google to purge those stubborn results... among other functions.

Please keep in mind that Google is constantly updating and changing its services and how they work. Since they are mostly free, you must use the tools in alignment with their terms and conditions. Regarding the methods we show on how to retrieve your code snippets, Google can change this at any time. In this event, Google provides complete documentation on setting up and retrieving your code snippets for the services you choose to use, and the steps are very minimal.

SchoolStatus will need the snippets to complete the setup of your selected services on your website. If you have any questions, contact us via the support panel located on the lower right-hand side of your main dashboard.